Tom Peters

“Everyone has a chance to learn, improve, and build up their skills.”

“Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas.”

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

“Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.”

“Design is so critical it should be on the agenda of every meeting in every single department.”

“Excellent firms don't believe in excellence - only in constant improvement and constant change.”

“Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!”

“Management is about arranging and telling. Leadership is about nurturing and enhancing.”

“Test fast, fail fast, adjust fast.”

“If a window of opportunity appears, don't pull down the shade.”

“Communication is everyone's panacea for everything.”