Dominic Cummings

“Despite the centrality of communication to politics it is remarkable how little attention Insiders pay to what works - never mind the question 'what could work much better?'”

“If you want to make big improvements in communication, my advice is - hire physicists, not communications people from normal companies and never believe what advertising companies tell you about 'data' unless you can independently verify it.”

“Technology enables people to improve communication with unprecedented speed, scale and iterative testing. It also allows people to wreak chaos with high leverage.”